Acquiring new members for Snap Fitness was quite an exercise. Here's how it worked out.

To compete in the fast growing fitness industry, Snap Fitness turned to Authentic to help define a more consistent and unified brand appearance throughout the country that would support multiple acquisition and retention campaigns. We developed an integrated marketing campaign to assist franchisees in creating awareness of the new Snap Fitness club openings and drive membership. The campaign also provided franchisees with relevant and efficient marketing tools to help build the brand from within the club. 

Branding • Creative • Member Acquisition • Store Signage • Targeted Promotions

Authentic helped articulate a brand architecture for Snap Fitness that would help the growing fitness chain recruit and empower business owners to become franchisees while equally attracting new members to join America’s 24/7 fitness revolution.