Recognizing community service in collegiate athletics.

Authentic teamed up with The Coca-Cola Company and the National Association of College Directors of Athletics (NACDA) to raise awareness of community service in collegiate athletics by creating The Coca-Cola Community All-Americans program. The program works to recognize student-athletes who demonstrate a commitment to community service through hands-on volunteerism and service by encouraging athletic directors, coaches, students, alumni and college sports fans to nominate student-athletes who contribute time and energy to others. Authentic was responsible for program design, branding, advertising, website, video, collateral materials, and awards presentation at the NACDA Annual Convention. 

Cause-brand Marketing Design • Branding • Creative • Events